When I was young I waited anxiously for the next issue of Seventeen magazine to arrive. I saved (and moved more times than is reasonable) a few issues. This is the cover of one of my favorites:
It’s from May 1968, cost 50 cents. The model’s name is Collen Corby and I wanted to look just like her. What struck me as I flipped through this recently was how many things are still the same! Fringe is in again! Gladiator sandals are popular right now.Records and turntables are all the rage.Dry shampoo — what’s old is new.
Fake eyelashes were popular then and now. Tights!
Look at this opinion piece! Title: We Need A Woman President
But some things have changed. Look at this ad for Wonder Bread!
There were lots of ads for china and silver:And for engagement rings:There also lots of ads for hope chests, secretarial schools, fashion, medical assistants, and airline training. But this ad is one of my favorites — here’s to flower power! Did you read Seventeen when you were young?
I loved both Seventeen and Teen magazines. My grandmother was insistent I stay up to date on fashion and what was popular. I remember receiving a subscription to Seventeen as a birthday present and feeling so sophisticated when the first one arrived in the mail. One of my other favorites was Tiger Beat, that’s how I kept tabs on Robbie Benson before Google!!
I loved 16 magazine to — it may have been a precursor to Tiger Beat! But Seventeen was my favorite. I was shocked to learn my mom read Seventeen when it debuted in 1944!
Really? Another thing I thought was invented just for us! 1944??? Wow! I am unfamiliar with 16. My dad didn’t like Tiger Beat and complained that all the pictures I cut out of Robbie Benson (and hung on the wall) would tear the wallpaper down.
I’m old enough that I was cutting out photos of The Beatles (Paul) and The Monkeys (Davy Jones).
I loved both 16 and 17! Seventeen was my favorite, though. Pretty sure I subscribed for a couple of years. I remember the Yardley ads for slicker lipstick. Why did I think glossy pink would be attractive?
I loved Yardley stuff — perfume, soap, lipstick. I save their boxes for years because I thought they were so pretty!
And then there was Jean Naté. If I even smell that, I’m a freshman in college again.
And Brut — lots of guys wore Brut!